Final week, I acquired to attend my very first SuperZoo in Las Vegas. Designed for North American pet retailers, this commerce present, with 1,100-plus exhibitors and greater than 330,000 sq. ft of exhibit house, is alleged to be the ‘largest market for the pet trade.’ Certainly, the commerce present ground was busy, exhibitors had been enthusiastic, and the New Product Showcase featured just lately launched pet meals and deal with merchandise.
- Purposeful, practical, practical. The time period “practical” was all over the place on the present. New product launches in each pet meals and pet treats highlighted practical substances, promising to assist hips and joints, calm your pet, improve their pleasure, enhance intestine well being, scale back tartar on enamel and far more. Goat’s milk and bone broth and seaweed had been fashionable substances, and “+ collagen” might be discovered added to many bundle claims.
- The humanization pattern in pet meals and treats was amplified by means of inventive ingredient combos and unique proteins designed to enchantment to pet house owners. Tacky pretzel, peanut butter and banana, and birthday cake had been some flavors noticed. Alligator, emu, kangaroo, venison and myriad seafood proteins appeared to showcase to pet mother and father that there’s selection to be discovered past rooster and beef. Additionally, two merchandise designed to take the deal with expertise for pet mother and father up a notch included pancake combine from Rondi’s Kitchen and a microwavable cake in a cup for canines from Pet Cake.
- Sustainable and natural proceed to dominate. There’s no getting away from the sustainability dialog within the pet meals trade, and it was on full show with pet meals and deal with producers proudly highlighting natural, naturally-sourced substances that are procured domestically and/or sustainably. A number of corporations additionally touted sustainable packaging in addition to their corporations personal sustainability journey.
Different notes of curiosity:
- Air- and freeze-dried and uncooked ultra-premium pet meals producers all stated gross sales proceed to develop as pet house owners uncover and embrace their merchandise.
- “Occupational” treats for canines, cats and small animals are designed to maintain your pets stimulated and occupied. Lickable treats for each cats and canines might be discovered with practical substances included.
Some highlights of latest product introductions at SuperZoo 2024:
Nulo launches practical deal with, dental chew line
VetriScience reveals rebrand, launches new complement at SuperZoo
Wellness Pet unveils cat meals, canine dietary supplements at SuperZoo
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