Bella + Duke, a UK-based uncooked pet meals firm, has introduced a refreshed model platform that emphasizes holistic pet wellbeing. Constructing on its popularity for offering uncooked, nutritionally full pet meals, Bella + Duke mentioned it’s increasing its providers and merchandise to handle the broader wants of pets, together with behavioral and veterinary help, in addition to treats and dietary supplements.
The corporate has partnered with Kinds + Companions and Chilli to develop the brand new model identification, which features a revamped emblem and packaging. The rebrand highlights Bella + Duke’s dedication to pet well being past diet alone, aiming to help pets “from nostril to tail.” Along with meals merchandise, Bella + Duke now gives over 14 providers, comparable to 24/7 video vet consultations, in-house vet nurses and a web based neighborhood of pet homeowners.
CEO James Sturrock mentioned that the shift displays Bella + Duke’s purpose of selling a extra complete method to pet wellbeing. “The unique imaginative and prescient of Bella + Duke was all the time to enhance the lives of our pets by means of good diet, however we acknowledged that wellbeing goes far past what’s of their bowl,” he mentioned. “By our new advantages and providers we’ve advanced right into a full pet wellbeing model, we’re addressing the broader wants of cats and canine, making certain they obtain one of the best care all through each stage of their life. We’re trying past the gold normal in full, nutritionally balanced uncooked meals and are trying in the direction of being all in for pet wellbeing.
The corporate’s newest unbiased analysis reveals that 63% of pet homeowners really feel their pets increase their psychological wellbeing and are more and more targeted on offering high quality meals and care. The refreshed model platform seeks to align with this mindset, emphasizing a powerful connection between pet well being and proprietor satisfaction.
The brand new positioning is designed to sharpen Bella + Duke’s focus for future enterprise selections and developments. The tone of voice is strategically crafted across the core pillars that matter most to their clients, the corporate famous, delivering help with empathy and a playful spirit. The brand new vibrant colours mirror the recent, nutritious elements that outline its meals, whereas the typography showcases their character.
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