British Eventers Invited to ‘Drown Their Sorrows’ with Boozy Compensation Prizes | Eventing Nation

TV star Jeremy Clarkson is toasting the robust days with eventers this 12 months. Picture courtesy of Hawkstone.

We’ve all been there: generally the day you’d deliberate (replete with rosettes, everlasting glory, and an compulsory mug of lukewarm champagne to toast your successes again on the lorry) doesn’t fairly work out, and you find yourself driving dwelling with the blue dye of the water bounce seeping into your knickers as a result of as soon as once more, you forgot to pack a spare pair of breeches and as soon as once more, your horse took an aversion to the log drop in and sayanara-d you straight into the drink. Now, you actually want one. A drink, that’s.

Enter Jeremy Clarkson, a person principally recognized for automotive nerd porno present High Gear, additionally fairly well-known for having a farm and a present about it, and, effectively… to be sincere, he’s recognized for another issues, too, however I’m mates with the PR answerable for this marketing campaign and I think she’ll homicide me if I say what I actually consider the chap right here. Anyway, my opinions don’t matter that a lot: what issues is that A) the horsey set actually like a little bit of JC and B) he’s provide you with a reasonably nice technique to perk up these water-soaked-knickers form of days.

One of many ventures that aul’ Jezza has bought on the go at that farm of his is a line of lagers and ciders, which he sells underneath the Hawkstone moniker. Fairly delightfully, Hawkstone and BEDE Occasions, who’re answerable for slightly a whole lot of occasions on the British Eventing calendar, have teamed up for 2023 to create an official ‘watering gap’ — and ship some nice ‘prizes’, too. Taking some inspiration from hunt golf equipment and their tumblers’ prizes, Hawkstone will now provide much-needed bevvies to those that fail to complete their weekend.

In a letter to Oasby (1) opponents, Jeremy Clarkson wrote: “As a compensation in your bravery – or is it lunacy? Ought to issues not go to plan this weekend and also you get eradicated or fall off I’ll give you a free case of beer, cider, or vodka to drown your sorrows.”

Of the brand new partnership, Stuart Buntine, Director of BEDE Occasions, says: “what an honour to companion with such a brand new and iconic British model as Hawkstone. At BEDE we’re all for celebrating the game and having somewhat enjoyable alongside the best way, and the brand new Hawkstone partnership relationship does simply that – drown your sorrows or toast your successes!”

Hawkstone Lager and Cider will probably be obtainable to pattern and buy at The Eventing Spring Carnival at Thoresby Park from the thirty first March – 2nd April. Tickets are nonetheless obtainable to buy by way of Opponents may even have the ability to declare 10% off their first buy of any of Clarkson’s lagers, vodka or Kaleb’s scrumptious cider, by registering at and utilizing BEDE as a reduction code.

Autor Tilly Berendt


Journalist specialized in online marketing as Social Media Manager. I help professionals and companies to become more Internet and online reputation, which allows to give life to the Social Media Strategies defined for the Company, and thus immortalize brands, products and services. I have participated as an exhibitor in various forums nationally and internationally, I am the author of several articles in digital magazines and Blogs.

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