Czech producer acquires Austrian pet meals enterprise, launches new premium merchandise
As a part of its worldwide growth efforts, Czech pet meals maker Vafo Group has taken over Austria’s PetCo GmbH, including a lot of pet meals manufacturers to its rising portfolio.
“Vafo Group has acquired a majority stake within the Austrian firm PetCo GmbH,” Tereza Alvarez Sone, the advertising supervisor of Vafo, advised Petfood Trade. “With this acquisition, we’re gaining new pet meals manufacturers similar to Wow, Canine’s Love, and Cat’s Love, which have already got a major share of the Austrian market and nice potential for additional development,”
Vafo Group stated that PetCo Group is a number one producer of premium pet meals targeted on the DACH area which contains the German-speaking nations of Germany, Austria, Switzerland.
“The settlement brings collectively two profitable family-owned companies with a mixed annual turnover exceeding 600 million euros” or round US$662.5 million which offers “a stable basis for sustainable development within the DACH area,” in response to the Czech group.
The worth of the most recent acquisition was not disclosed.
On the identical time, the Czech pet meals enterprise is increasing the group’s provide with the latest market launch of meaty pouches for canines launched below its Brit Premium by Nature model.
The corporate stated in a press release that the 4 variants it’s introducing to the market embody fillets in gravy hen with inexperienced peas, fillets in gravy with lamb and inexperienced peas, fillets in gravy with beef and carrot, and fillets in gravy with turkey and carrot for puppies and juniors.
“Brit Premium by Nature premium pet meals offers balanced diet for pets. Along with dry meals, sausages, treats, and canned meals, this time the household is rising with meaty pouches for canines,” the Czech enterprise stated in a press release.
“Every pouch accommodates 85% actual meat fillets complemented by premium, locally-sourced greens. This excessive meat content material ensures that your canine receives solely one of the best, whereas the greens play an important position in selling a balanced eating regimen, enhancing general well being and vitality,” in response to Vafo Group.
German vegan pet meals specialist expands product portfolio
German vegan pet meals model VEGDOG has rolled out a brand new product, VEGDOG Pops, that are gentle, low-fat treats for canines.
In a press release supplied to Petfood Trade, VEGDOG describes its new product as a “reward with lower than one calorie per pop and have been specifically developed to satisfy the wants of recent canines. They’re ultimate as an environment friendly coaching snack and crunchy reward for between meals.”
“VEGDOG is positioning itself as the one provider of potato-based canine popcorn in Germany, setting itself other than its rivals, who largely depend on rice,” famous the producer. “The brand new snack underlines the corporate’s pioneering position out there for vegan pet food. The Pops not solely style nice, but additionally use far fewer assets in manufacturing, are straightforward to digest and are subsequently additionally appropriate for delicate canine stomachs.”
The corporate says it produces VEGDOG Pops at a manufacturing facility situated in northern Germany.
The treats “include simply three components, specifically potato flour, pea starch and brewer’s yeast,” the enterprise added. “With a fats content material of lower than 1% and fewer than one calorie per pop, the treats are good for coaching.”
VEGDOG Pops are priced at a value of €2.29 (US$2.53) for a bundle which accommodates 20 grams, in response to knowledge launched by the German agency.
VEGDOG is predicated in Munich, within the nation’s southern state of Bavaria. The agency’s product vary is out there for buy on-line, but additionally via a pan-European community of outlets.
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