Amcor, a world packaging options firm, has launched analysis exhibiting that packaging sustainability considerably influences European pet homeowners’ pet meals buying choices.
The research surveyed 1,693 pet meals consumers throughout the UK, France, Germany and Italy to grasp their priorities and buying habits. The findings point out that whereas pet well being and belief within the model stay prime issues, sustainability in packaging is an more and more vital issue for customers. The research revealed 69% of European pet homeowners stated the sustainability of packaging is a key issue when deciding on pet meals.
In accordance with the research, 20% of pet homeowners reported buying more healthy meals for his or her cats prior to now 12 months, and over one in 5 now purchase dietary dietary supplements for his or her pets.
“The insights from the analysis illustrate how influential packaging is for pet meals manufacturers,” stated Madalina Mitru, advertising and marketing supervisor at Amcor. “Merely put, it instantly drives buying choices. By embracing extra sustainable packaging options, pet meals manufacturers could make a stronger reference to their customers.”
Amcor has launched improvements in pet meals packaging, together with the AmLite HeatFlex Recycle-Prepared pouch for moist pet meals and the AmPrima portfolio for dry meals. In accordance with the corporate, these merchandise goal to mix sustainability with efficient product safety, reflecting evolving shopper preferences.
Mitru added, “Amcor is dedicated to creating options that align with shopper preferences for each high quality and sustainability, serving to pet meals manufacturers get nearer to their sustainability targets and attraction to pet mother and father.”
Different takeaways from Amcor’s research embrace:
Sustainability influences buying choices
- 76% of pet homeowners think about product sustainability when selecting pet meals.
- 69% worth sustainable packaging as an vital issue.
Recyclability claims resonate most
- Shoppers belief claims about recyclability, adopted by “much less plastic” and “much less packaging.”
- Solely 15% are unaffected by packaging claims, highlighting their affect on model notion.
Clear messaging is significant
- On-pack sustainability claims are extra influential than model identification or popularity.
Consumers prioritize high quality regardless of prices
- 32% have maintained their pet meals funds regardless of financial pressures.
- Shoppers desire bigger, sustainable packaging for cost-efficiency and product high quality.
Autor
