Pets Foods

Finnish Alvar Pet acquires e-commerce platform

Tailored from a press launch.

Alvar Pet, a Finnish direct-to-consumer pet meals model, has acquired Verkkokauppa Kivuton (Kivuton), a Finnish on-line retailer centered on pet well being. The acquisition follows the announcement of Juuri Companions becoming a member of Alvar Pet as a strategic accomplice.

Collectively, Alvar Pet and Kivuton will type the biggest on-line retailer within the Nordics specialised in pet well being, providing pet homeowners a variety of veterinarian-developed merchandise and diets individually tailor-made to pets’ wants, stated the corporate.

“We’re excited to mix experience with Kivuton,” stated Ilari Haataja, co-founder and CEO of Alvar Pet. “Initially a veterinary clinic, Kivuton has a deep-rooted give attention to pet well being. By becoming a member of forces, we are able to provide distinctive dietary experience and an in depth vary of specialty diets for pet homeowners who worth the well-being of their pets.”

Juuri Companions, a Finnish development investor, has additionally joined as a strategic accomplice within the firm. “We now have carefully adopted the event of the pet market and see fascinating development alternatives, particularly within the on-line section,” stated Anita Ojala, a accomplice with Juuri Companions. “By combining a powerful model in pet wellbeing with a web based retailer specialised in veterinary pet diets, we’re creating a novel participant out there that caters to pet well being comprehensively. We’re excited to be a part of this incredible development story along with the entrepreneurs.”

The partnership and funding allow Alvar to take the subsequent step in its journey, stated Haataja. “Our cooperation has been glorious from the start, and we share the imaginative and prescient of the corporate’s strategic improvement in the direction of a number one firm centered on sustainable pet well-being in Europe,” he stated.

Alvar Pet sees vital development alternatives in premium pet merchandise

In line with a Bloomberg Intelligence report, the worldwide pet market is estimated to develop to US$500 billion by 2030. Demand for individually tailor-made pet diets has additionally grown considerably. In line with Alvar Pet’s database that covers over 100,000 canines, greater than half of the canines have particular wants that homeowners search to handle by way of a food plan.

“Pet homeowners are displaying elevated curiosity in supporting the well being and particular wants of their pets by way of vitamin,” stated Haataja. “Merchandise of Alvar Pet are developed below our veterinarian’s steerage, and Kivuton gives essentially the most intensive vary of particular diets within the nation. Collectively, we intention to make particular person and accountable premium pet meals extra accessible to pet homeowners throughout the Nordics.”

Over the previous three years, Alvar Pet stated it has turn out to be one in every of Europe’s fastest-growing startups within the pet business. The joint annual gross sales of Alvar Pet and Kivuton have surpassed 10 million (US$10.8 million), exhibiting a 60% annual natural development price. Alvar Pet serves greater than 40,000 pet households throughout the Nordic nations, resembling Finland, Sweden and Denmark. 



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