Pets Foods

French pet meals ingredient provider launches new manufacturing unit

In response to rising demand, French animal diet and well being specialist Nor-Feed has opened a brand new manufacturing facility in Chemillé, in western France. The enlargement will permit the ingredient provider to considerably enhance its deliveries to pet meals corporations and broaden exports, which at present dominate Nor-Feed’s gross sales construction. 

Olga Noel, a supervisor at Nor-Feed, stated the corporate’s primary merchandise for the pet meals business embrace Nor-Balm, an antioxidant with polyphenols that helps stop oxidative stress; Norponin Opti, a standardized saponin resolution designed to manage fecal odors and gases; Nor-Spice AB, a premix comprising a citrus extract that contributes to the digestive tract operate and animal well being; and Durelax, a pure additive that forestalls stress and helps animal welfare.

“All of our merchandise are developed and produced in France in our services. We’re a science-based firm and have a brief product vary as we’re characterizing and standardizing our options whereas providing documented claims that our prospects can use on their packaging,” Noel stated. “Nor-Feed is an agile firm, and we’re capable of develop 100% pure options to go well with pet meals corporations’ wants.”

Licensed for natural pet meals manufacturing

Noel stated Nor-Feed “solely manufactures plant extracts and nothing else. Our options are licensed for natural pet meals manufacturing in line with European rules.”

France’s Anjou area, the place the manufacturing unit is positioned, is the nation’s fragrant and medicinal plant hub, she added. Amongst different organizations, the area hosts ITEIPMAI, a number one French analysis institute that makes a speciality of fragrance, medicinal and fragrant crops.

Fitted with a floor of some 2,500 sq. meters (26,900 sq. ft) and opened final month, the brand new manufacturing unit will allow Nor-Feed to extend its manufacturing capacities fourfold, permitting the corporate to fulfill the rising market demand for botanical merchandise, in line with Noel. The enlargement can also be in keeping with the producer’s technique of elevating its export gross sales.

“The export market represents 75% of our gross sales now, whereas the French market gross sales proceed to indicate a double-digit progress,” Noel stated. “We promote our options to over 50 international locations.”

Adamowski is a contract journalist primarily based in Warsaw, Poland. He has written on varied industries, together with pet meals, drinks, telecoms, power, protection and pensions, for quite a few English-language publications.


Journalist specialized in online marketing as Social Media Manager. I help professionals and companies to become more Internet and online reputation, which allows to give life to the Social Media Strategies defined for the Company, and thus immortalize brands, products and services. I have participated as an exhibitor in various forums nationally and internationally, I am the author of several articles in digital magazines and Blogs.

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