VEGDOG, a vegan pet food model made in Germany, accomplished an funding spherical of about €3.5 million (US$3.9 million) in late 2022 and is at the moment investing the secured funds to broaden its product vary, improve capacities and develop to new markets, in line with co-founder Tessa Zaune-Figlar.
“We are investing closely in new employees, upgrading the web site and bettering our logistics,” she mentioned. “We now have launched quite a few new merchandise this yr and are at the moment making ready extra — for instance, the launch of a brand new snack for joint well being, VEGDOG mobilities. Additional actions are deliberate.”
Zaune-Figlar added that the vegan pet food model presents a broad portfolio of nutritionally full dry and moist pet meals, in addition to an unlimited vary of snacks and dietary supplements, all 100% plant-based. “In product growth, we work along with our employees veterinarians and take into consideration excessive scientific requirements in addition to the present analysis state of affairs,” she mentioned.
Rising plant-based pet meals market
VEGDOG is headquartered in Munich, within the nation’s southern state of Bavaria. The firm’s product vary is accessible for buy on-line, in addition to by means of a pan-European community of shops.
The German producer is benefiting from the constructive outlook for the world’s plant-based pet meals market, as indicated by a report by U.S. consultancy Future Market Insights. The worldwide marketplace for such merchandise is predicted to develop at a strong compound annual development charge of 9.2%. “The market is anticipated to carry a income of US$57.43 billion in 2023,” in line with the report. “The market is valued at US$26.01 billion in 2022.”
International enlargement plans for VEGDOG
Requested in regards to the firm’s main geographical space of enterprise, Valerie Henssen, the firm’s different co-founder, mentioned VEGDOG at the moment operates inside Europe’s key German-speaking markets. “We’re specializing in Germany, Austria and Switzerland. Enlargement into different worldwide markets is being ready,” Henssen defined.
With its enlargement plans in thoughts, the German firm is at the moment recruiting a quantity of latest workers. The obtainable positions cowl administration, gross sales, knowledge and advertising jobs, amongst others, in line with the pet food model’s web site.