Impressed Pet Vitamin (IPN), an impartial UK pet meals firm managed by CapVest Companions, has introduced the acquisition of Butcher’s Pet Care (BPC), a producer of moist pet meals. Phrases of the transaction aren’t being disclosed, however it’s anticipated to be accomplished within the fourth quarter of 2024.
Based mostly within the UK, BPC was based in 1983 and provides moist canine and cat meals merchandise underneath three manufacturers: Butcher’s pet food, reasonably priced high-quality, naturally nourishing meals for canines; Blink!, a premium pure moist cat meals model; and Traditional, an reasonably priced, pure, full cat meals model. The corporate additionally manufactures own-label pet meals for a spread of shoppers, together with multiples and specialist pet retailers, and holds a longtime place in Poland. BPC operates a 385,000-square-foot manufacturing and distribution facility positioned in Crick, Northamptonshire.
“Becoming a member of forces with IPN and CapVest is a unbelievable alternative for Butcher’s,” stated Tim Watsham, CEO of BPC. “Collectively, we share a ardour for offering one of the best diet for pets and a dedication to excellence. We stay up for leveraging IPN and CapVest’s assets and experience to pursue our progress ambitions and proceed delivering high-quality merchandise to our prospects.”
New CEO to steer joined firm
IPN has additionally introduced it should appoint Arthur van Benthem as CEO of the group, which could have mixed product sales of roughly £350 million (US$461.7 million), predominantly comprising branded merchandise. Van Benthem will lead IPN’s progress technique and has intensive expertise working with administration groups and personal fairness house owners to develop and develop worldwide companies. With a background in gross sales and advertising, he has held govt management roles throughout a number of markets in EMEA, U.S. and the Asia/Pacific area with firms comparable to Unilever, Coca-Cola Firm, Royal FrieslandCampina, Imperial Manufacturers and most not too long ago Dunlop.
“Butcher’s model portfolio and enterprise is very complementary to IPN and in keeping with our imaginative and prescient and technique to broaden the enterprise and create a portfolio of pure, moist and dry pet meals manufacturers with superior diet, which is reasonably priced and accessible to all pet house owners,” stated Van Benthem. “Strategically, it additionally offers us with a longtime platform and alternative to broaden our presence within the rising European pet meals market.”
Headquartered in Thirsk, North Yorkshire, IPN is greatest recognized for its high-quality pure canine meals and pet treats underneath the Harringtons and Wagg manufacturers. In 2020, the corporate was acquired by worldwide funding agency and buy-and-build specialist CapVest, which subsequently acquired Pet Meals UK, which provides branded premium canine and cat pet meals manufacturers Barking Heads and Meowing Heads, in 2021.
“Butcher’s is a superb addition to the IPN platform, making a enterprise of higher scale and presence throughout a spread of classes, channels and buyer segments. It additionally creates a stable platform to pursue additional natural and acquisition-led progress with a selected deal with Europe and we’re delighted to have a CEO of Arthur van Benthem’s caliber prepared to steer this plan along with his intensive model, monetary, technique and management expertise,” stated Kate Briant, senior associate at CapVest. “This deal is a superb instance of CapVest’s ardour for constructing sturdy, differentiated world firms by important funding in individuals, know-how, innovation, and capabilities.”
Based on Petfood Business’s Prime Firms, Impressed Pet Vitamin (previously Wagg Meals) is the U.Ok.’s largest impartial producer of dry pet meals. Butcher’s Pet Care makes a speciality of pure, moist pet meals that is freed from cereal, soya and gluten, and incorporates no synthetic coloring, flavoring or preservatives. It claims to be the third-largest pet meals producer within the UK.
Tailored from a press launch.
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