New Zealand Riverland Meals, the nation’s largest pet meals cannery, has shipped its first orders to North America, marking a key achievement in its worldwide growth. The Christchurch-based firm has teamed up with Canadian pet meals model PetKind to introduce premium, New Zealand-made pet meals to the $85 billion U.S. pet meals market.
Since its launch in March, Riverland Meals has grown quickly, supplying merchandise in Australia, South Korea and New Zealand. The North American market is a crucial subsequent step for the corporate, says Michael Dance, normal supervisor of Riverland Meals.
“With an anticipated US$40 billion in extra gross sales projected for North America within the subsequent 5 years, establishing a presence right here is crucial,” Dance stated, including that PetKind’s popularity has been an asset. “Working with a revered model like PetKind is an incredible benefit. Their efforts to popularize Inexperienced Tripe — a nutrient-rich superfood — within the pet meals trade have educated shoppers worldwide concerning the well being advantages of this pure ingredient.”
PetKind’s cofounder, Andrew Wasmuth, emphasised the alignment between each firms’ values and dedication to high quality. “Collaborating with a New Zealand-based firm aligns with the core values we’ve developed at PetKind,” Wasmuth stated.
Riverland Meals is getting ready for extra development and plans to exhibit at International Pet Expo in Florida in early 2025 to attach with U.S. manufacturers. The corporate can also be looking for certification to enter the Chinese language market, with plans to start fulfilling orders in time for Chinese language New 12 months. “Securing our Christchurch facility’s registration for export to China is the ultimate piece of our puzzle,” Dance added, highlighting the significance of New Zealand’s popularity for high quality and security in increasing to Asia-Pacific markets.
In March, Riverland Meals opened its premium pet meals processing facility in Christchurch. Specialised in co-manufacturing moist diets, the US$21 million (NZ$35 million) state-of-the-art facility holds the capability to supply 30 million cans per yr.
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