Nulo Pet Meals highlighted the 2024 Paris Olympics with its Gas Unimaginable advert marketing campaign. The primary-time Olympics advertiser’s objective for the marketing campaign was designed to spotlight the connection between athletes and their pets, illustrating that success is not only measured in medals and titles, however within the shared journey of wellness and mutual assist. The marketing campaign premise, nonetheless, was that each one canine and cats are unbelievable, and all of their tales should be informed.
Up to now, Nulo’s athlete ambassadors have secured 9 gold and 5 silver medals at this summer season’s Olympics in Paris.
The built-in, mulitmedia program informed the tales of eight world-class athletes and the relationships they’ve with their pet companions. Starting final October, Nulo launched the ‘Gas Unimaginable’ marketing campaign with gold medalist gymnast Simone Biles and her French Bulldogs, Lilo and Rambo. Through the 2024 Paris Olympics, Biles gained three gold and one silver.
Becoming a member of Biles on the rostrum of Nulo’s featured Olympic athletes and their pet companions had been:
- Anna Corridor, 2023 world silver medalist heptathlete who will compete August 8-9, and Labrador Emma
- Caeleb Dressel, a swimmer who added two gold medals and a silver in Paris bringing his profession whole to 10 Olympic medals with 9 golds, and Jane the English Labrador and Rems the cat
- Chase Kalisz, gold medalist swimmer, and bulldog Floyd
- Gabby Thomas, who took residence her first gold medal for the Ladies’s Observe & Area 200-meter race in Paris, and pug Rico
- Jessica Lengthy, 16-time gold medalist paralympic swimmer, and goldendoodle Goose
- Regan Smith, who gained two gold and three silver in swimming in the course of the 2024 video games, and cat Roo
- Ryan Crouser, American shotput legend and discus thrower who gained one gold in Paris, and black lab Koda
“We imagine that behind each nice athlete is a assist system, and our pets are an integral a part of that — providing emotional assist, companionship and unconditional love,” stated Michael Landa, Nulo’s founder and CEO. “Our pet meals recipes are crafted to make sure that whereas athletes chase their desires, their pets are additionally fueled with the premium vitamin they must be at their greatest.”
From June via September, the built-in communications program will embody adverts, movies, and extra spanning social, digital, broadcast, cable, retail and print.
“In each pet dad or mum’s coronary heart, there is a triumphant dream, a imaginative and prescient of victory. However behind this dream, there is a loyal companion with 4 paws and a tail. Nulo’s ‘Gas Unimaginable’ mission celebrates this particular bond – the silent, steadfast assist from a pet in a human’s journey via life.”
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