Pet Meals Institute awarded $1.65M below USDA’s regional agricultural promotion program

The Pet Meals Institute (PFI) has obtained a US$1.65 million allocation from the U.S. Division of Agriculture’s (USDA) Regional Agricultural Promotion Program (RAPP) for the 2025 fiscal yr. The funding is a part of USDA’s $300 million RAPP initiative aimed toward diversifying U.S. agricultural exports by concentrating on rising markets with rising client demand.

Of the entire allocation, $325,000 is earmarked for promotional actions in South Africa, a precedence marketplace for U.S.-made pet meals merchandise. PFI plans to make use of the funds to advertise the protection, high quality, and dietary advantages of U.S. pet meals whereas addressing regulatory challenges in nations like South Africa and Australia.

In response to PFI, RAPP uniquely equips it to handle regulatory hurdles in precedence markets, noting that overcoming these boundaries is important for progress alternatives in advanced regulatory environments.

This allocation follows an earlier tranche of RAPP funding wherein PFI obtained almost $2.05 million to advertise U.S. pet meals in Taiwan, South Korea, South Africa, Central America, and thru international messaging packages. Moreover, PFI was awarded over $1.3 million for the 2024 fiscal yr below USDA’s Market Entry Program (MAP), additional supporting its efforts to develop worldwide market entry.

The Pet Meals Institute (PFI) supplies details about pet meals and deal with security, diet and well being to pet house owners and advocates for a clear, science-based regulatory atmosphere for its members.

Tailored from a press launch.