The Pet Meals Institute (PFI) has been awarded $1.4 million in Market Entry Program (MAP) funding by the USDA’s Overseas Agricultural Service for 2025.
Since 1993, PFI has engaged in export promotion by MAP, which helps international promotion of U.S. agricultural items. PFI has used this system to advertise U.S. pet meals in key international markets, aiding within the export of $2.49 billion in U.S. pet meals in 2024, with merchandise shipped to over 90 nations. As a cooperator in MAP, PFI will use USDA grant funds to proceed partaking in advertising actions throughout 10 Markets (18 nations) in 2025, to advertise the security and high quality of U.S. pet meals. These Markets embrace Brazil, the Caribbean (The Bahamas, Jamaica, Trinidad & Tobago, Turks and Caicos and Cayman Islands), Central America (Costa Rica, Panama, El Salvador and Guatemala), China, Colombia, Mexico, the Center East (The UAE and Israel), the Philippines, South Korea and Taiwan.
“This funding will allow PFI to proceed its dedication to selling full and balanced U.S.-made pet meals to shoppers around the globe to assist cats and canines dwell lengthy, wholesome lives,” mentioned Nat Davies, PFI’s vp of Enterprise Operations and Applications. “PFI’s Market Entry Program goals to spice up U.S. pet meals and deal with exports by advertising and promotions, enhancing native veterinarians’ data in pet vitamin and partnering with rescue teams to boost animal welfare.”
PFI mentioned the work executed by its in-country representatives is significant to understanding client attitudes and habits in abroad markets, which permits the institute to supply the American pet meals trade with beneficial market insights to increase exports. PFI additionally makes matching contributions to go with the funds offered by USDA.
Tailored from a press launch.
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