Polish pet meals maker expands logistics to help gross sales development
Polish pet meals and pet care merchandise maker Vet Planet has opened a brand new storage facility in Bydgoszcz, in western Poland, with a floor of about 3,200 sq. meters (34,400 sq. ft). The corporate is investing in its capacities to extend export gross sales and develop its product vary, in keeping with representatives.
The funding “will enable us to enter a better degree of logistics companies with profit to the event of our enterprise,” the corporate mentioned in a press release.
Vet Professional, Uncooked Paleo pet meals traces
Vet Planet markets its merchandise beneath the flagship Vet Professional model. Along with Poland, the corporate sells its merchandise in a rising variety of international markets.
“We’re consequently growing our export gross sales, which at present are chargeable for about 50% of our gross sales,” mentioned Aleksandra Baldys, a spokesperson for the corporate. “Forward of us is increasing to the most important markets: the U.S., Japan and the U.Okay. We hope to launch our gross sales within the U.S. in late 2022. And already in late 2021, we will likely be current in India.”
Amongst Vet Planet’s product traces is Uncooked Paleo, with every taste primarily based on one animal-sourced protein, which helps scale back the chance of meals allergy symptoms or intolerances, Baldys mentioned. “Uncooked Paleo is our ultra-premium dry and moist pet meals model. We proceed to broaden our product portfolio. This yr, we launched a brand new dry pet meals with 70% beef content material to the market, and likewise dual-protein variants of moist pet meals. We additionally plan to launch a dry variant of our Uncooked Paleo pet meals for cats.”
Increasing workforce to satisfy rising demand
The rising demand for the corporate’s merchandise which, along with pet meals, additionally embrace pet dietary supplements, cosmetics and different merchandise, has pushed Vet Planet to extend its workforce. The producer at present employs 105 individuals, in contrast with simply 65 staff in early 2020. Throughout the subsequent two years, Vet Planet goals to additional develop its workforce to 120 individuals, in keeping with Baldys.
In the meantime, the corporate can be investing in growing its analysis and growth capacities, aiming to cut back the carbon footprint of its manufacturing actions, she mentioned.
“We’re additionally engaged on a broader use of insect-based protein instead supply to animal-based protein,” Baldys mentioned.
Adamowski is a contract journalist primarily based in Warsaw, Poland. He has written on varied industries, together with pet meals, drinks, telecoms, vitality, protection and pensions, for quite a few English-language publications.