Amid rising demand for its merchandise in each home and worldwide markets, Polish pet meals provider Zew Natury is investing in expanded manufacturing capabilities, in response to a senior firm consultant.
Adrian Wasyluk, supervisor at Zew Natury, instructed Petfood Business that the corporate has been producing superpremium canine and cat meals for about seven years and is at present working to diversify its choices.
“We produce a variety of merchandise, together with cans, pouches and treats for varied pets,” Wasyluk stated. “The previous years have introduced a major improve in our gross sales, and we’re utilizing these preferable situations for progress to introduce new flavors and merchandise.”
The corporate is launching progressive additions to its lineup, together with unconventional proteins and various diets. “We’re diversifying our portfolio by releasing merchandise with kangaroo meat, vegetarian pet meals, and in addition merchandise beneath our Match vary,” stated Wasyluk.
Among the many latest launches are novel cat meals choices. “For cats, we now supply meals with mouse meat,” he added. “With all of our merchandise, our model’s philosophy is to make use of 100% of contemporary and pure elements, whether or not we’re speaking about meat, greens or fruit.”
Zew Natury operates a manufacturing facility in Redostowo, positioned within the nation’s Western Pomerania area, close to the German border. Germany stays considered one of its key export markets, however the firm is trying to develop its worldwide footprint.
“The German market is a vital export vacation spot for our firm,” Wasyluk stated. “Along with this, we wish to additional broaden Zew Natury’s international gross sales by coming into new markets, together with China and Ukraine.”
Fueled by continued gross sales progress, the corporate is making new investments in its Redostowo facility to assist elevated capability, which incorporates shopping for new machines for the plant.
“To accommodate them in Redostowo, we’ve a undertaking underway to construct a brand new corridor with a floor of round 12,000 sq. meters,” or roughly 129,200 sq. ft, he stated.
Along with its personal branded merchandise, Zew Natury additionally provides personal label pet meals to varied shoppers.
Pet meals spending grows in France
In the meantime, French shoppers are growing their funding in pet care, with spending rising by round 3% to €6.6 billion (US$7.5 billion) in 2024, in response to trade affiliation Promojardin-Promanimal.
Knowledge from the Paris-based group reveals that common costs for canine and cat meals rose by 2% final yr — a notable slowdown in comparison with 2023, when costs surged by 20%.
Development inside the canine and cat meals classes continued to drive the general market, with gross sales up by 3% and 5%, respectively.“These two classes proceed to drag the market upwards, confirming their standing because the sector’s powertrains,” the affiliation stated in an announcement.
Promojardin-Promanimal’s secretary common, Hanan Abdesselem, famous that 2024 introduced a extra steady outlook for the French pet meals sector.
“After a number of years of an distinctive enlargement, the market is discovering its equilibrium, supported by strong fundaments and a sustained demand,” Abdesselem stated. “Our analysis confirms that the French are more and more hooked up to their pets, and they’re additionally exhibiting a rising curiosity within the high quality of merchandise [for pets] and animal wellbeing.”
In line with the affiliation’s information, 58% of French residents personal at the very least one pet, and 31% personal a number of pets. On common, French shoppers spend about €92 per 30 days on their animals.
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