Stella & Chewy’s has launched its direct-to-consumer (D2C) e-commerce web site which permits pet dad and mom to straight supply almost 100 cat and canine freeze-dried uncooked merchandise, treats and kibble.
In response to the corporate, the American Pet Merchandise Affiliation (APPA) reported 80% of pet dad and mom bought pet meals on-line in 2022, and 76% bought treats. By straight reaching prospects the place they like to buy pet meals and merchandise, the brand new D2C platform will enable extra pets to entry a uncooked eating regimen, which Stella & Chewy’s mentioned may help a pet preserve a wholesome weight, shiny coat, cleaner tooth and improved power. The e-commerce web site will function merchandise together with Meal Mixers, Carnivore Crunch, Uncooked Coated Cage-Free Kibble and Meowfulls.
“Choosing meals and treats for our pets is a vital resolution, one that permits us to not solely select best-in-class vitamin but additionally to indicate our love,” mentioned Marie Moody, CEO and founding father of Stella & Chewy’s. “We’re thrilled to supply new methods to additional accomplice with pet dad and mom by making the uncooked meals they know and belief accessible wherever they like to buy.”
As a part of the brand new platform, pet dad and mom will obtain 15% off their first subscription, with an extra 5% off future recurring orders. Those that choose an in-store expertise can unlock entry to offers at native neighborhood pet shops through the finding function on the web site.
“Along with our neighborhood pet and retail companions, the brand new e-commerce platform additional unifies our gross sales channels and offers deeper insights that assist us higher meet the wants of pet dad and mom,” mentioned Sean Hurley, chief progress officer at Stella & Chewy’s.
Stella & Chewy’s merchandise will stay accessible for buy at on-line retailers, Petco and neighborhood pet shops throughout the nation.
Tailored from a press launch.
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