Tailored from press launch
Westfleisch, Germany’s second largest meat marketer, expands its vary of pet meals merchandise with the acquisition of The Petfood Firm.
Based mostly in Bocholt, Germany, The Petfood Firm receives its uncooked supplies by way of quick transport routes from the Westfleisch meat facilities, together with Coesfeld and Oer-Erkenschwick.
“With this takeover, we’ve taken an additional step towards extending our personal worth chain,” defined Dr. Wilhelm Uffelmann, CEO of Westfleisch. “In view of the sturdy demand from our retail companions, we see excessive development potential for The Petfood Firm’s premium merchandise. We need to exploit this collectively.”
The Petfood Firm filed for insolvency on the finish of 2023 however enterprise operations have continued, mentioned the corporate.
“The Petfood Firm is a really well-positioned producer within the moist meals sector and has a state-of-the-art manufacturing facility,” mentioned Johannes Steinhoff, COO of Westfleisch. “With our uncooked supplies, our expertise and our community, in addition to the focused leveraging of synergies, we are going to develop manufacturing in Bocholt, develop the manufacturing facility sustainably and safe round 60 jobs for the longer term.”
Acquisition expands pet meals vary into moist meals
Westfleisch has supplied dry chewing merchandise for pets for a number of years with its subsidiary, Canine’s Nature, accessible in Europe and the U.S.
“With The Petfood Firm, we’re now increasing our product portfolio to incorporate moist pet meals and supplementing our vary within the pet meals section, additionally within the pursuits of our prospects,” defined Steinhoff.
Westfleisch now operates at 10 places in northwest Germany. The corporate mentioned it’s consistently investing in its product variety and more and more pushing forward with the growth of its personal worth chain.
“We detect alternatives supplied by the consolidation of the German meat market and seize them the place it makes strategic and operational sense,” mentioned Uffelmann.
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