Pets Foods

UK pet food model launches meat-like moist vegan product

Omni, a U.Ok.-based vegan pet meals enterprise, has rolled out its first meat-like vegan pet food product. On the similar time, the corporate is planning to increase its worldwide presence within the close to future by launching gross sales throughout Western Europe, in line with a senior firm consultant.

Co-founder Man Sandelowsky informed Petfoodindustry.com that Omni’s key markets comprise Western European nations the place the corporate hopes to safe a serious share of their respective vegan pet meals gross sales. “We make our moist meals within the Netherlands and Poland, and might be promoting all through Europe, focusing initially on Germany, the Netherlands, France, Italy and Switzerland,” he mentioned.

Proprietary know-how to keep away from mushy vegan meals

Omni’s newest product launch is in step with the corporate’s technique to supply a wholesome but in addition pleasing expertise to pets that devour vegan pet meals, Sandelowsky mentioned in a not too long ago launched assertion.

“The place earlier plant-based moist pet meals have been fairly mushy and stodgy, Omni’s Full Canine Meals makes use of proprietary know-how to create meaty textures that set the vary aside and provides canine the juicy and fibrous mouth really feel they crave from their meals,” he mentioned. “In simply two weeks, we’ve already had very good suggestions and the vary is flying out of the door.”

Omni was based by two enterprise companions with completely different skilled backgrounds. Sandelowsky is a veterinary surgeon, whereas Shiv Sivakumar is a former funding banker. They’ve collectively launched the model, engaged on Omni’s pet meals in shut cooperation with the U.Ok.’s Nottingham Veterinary Faculty and a group of consultants within the area of veterinary vitamin. A few of these consultants labored with the European Pet Meals Business affiliation (FEDIAF), in line with knowledge from the corporate.

Rising world marketplace for vegan pet meals

Omni says it hopes to determine itself as a serious participant within the plant-based pet meals market, which is estimated to be price £18 billion (US$22.3 billion) globally by 2028.

“We know that our meals system has to alter to grow to be more healthy and extra sustainable for the sake of the planet and future generations,” Sandelowsky mentioned. “This transformation might be pushed by science-led innovation, similar to what we’re doing at Omni. With this vary, we will ship the precise vitamin and enjoyment with none animal agriculture and slaughter.”

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